MAKINÉ – AUDIBLE Snoop Dog ‘From the Streets to the Suites’ Integrated Campaign

The idea of an original animation that would allow Makine to bring some of Snoop’s memories to life happened very early in the process. Animation would allow Makine to adapt the narrative while creating a unique style that would be unforgettable, fun, and fresh style.

Makine’s creative team achieved this by using 2 1/2 D animation, with characters designed for the spot, and an aesthetic that felt fresh and strong. A great sound design that highlighted some of his most fun and exciting memories was the first step and then added visuals to reflect his recollections. What a thrill and honor to have been part of this launch.