MAKINÉ – NUVO HISPANIC HERITAGE

 

Nuvo needed a new campaign celebrating Hispanic Heritage Month while hinting at the new attitude of the brand launched in the middle of the celebration.

THINKING

The new attitude needed to be clear in the campaign to make it feel ready for its evolution while honoring and celebrating the special month.

DOING

Every year, every brand creates spots celebrating heritage months, trying to be truly dignified while not too earnest.  This campaign was the perfect balance between the celebration of culture while providing the viewers with smart insight and high-quality entertainment.

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