Sibling Rivalry’s concept was to create a branding device that feels completely integrated into the TNT programming. A highly visual system that enhances the live action, with the look of the package purposely derived from the content itself. So how do you get closer to the stories and the characters? Taking a cue from the shape of the logo, SR developed a circular lens device to highlight and magnify key moments, character details and graphic messaging. Not only does this allow the viewer to focus on the characters, the device itself hings at the very process of storytelling. Hear more from SR’s Executive Creative Director, Joe Wright and TNT/TBS VP of Design, Kate Allen in their interview last week featured in PromaxBDA Brief’s /BrandRebrand
The TNT Lens System
The strength of the system is that the content is always being enhanced. The look is premium, cinematic and sophisticated. The lens becomes synonymous with the TNT brand, permeating from on-air, to social, print and outdoor.