LIFETIME MOVIES REBRAND

Lifetime fanatics should NOT be ashamed, they should embrace their love for the network, own it, and enjoy it. Using the actual movie titles as our jumping off point, Sibling Rivalry employs the visual language of iconic movie posters, treating the end pages with custom typographic layouts which give the promos a trailer-esque feel. The end result is an ownable, cohesive look that is both sophisticated and tongue-in-cheek.

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