Whether it’s witnessing the awe of the cosmos at the Museum of Natural History or the latest installment of Batman at your local multiplex, not many experiences are as exhilarating or intense as watching a movie in an IMAX theater. So when IMAX looked to Transistor to convey that level of intensity, we dove in head first. The “Intensity Contest” was all about one thing, asking people to photograph how intense they could be. Through the use of some inspired “intense” fan submission photos, and our team of animators and musicians, we fashioned four promotional spots to showcase just what it means to be truly intense!

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