BRANDING + STRATEGY + TONE OF VOICE + VISUAL IDENTITY
AMC approached Sibling Rivalry to position, brand, and launch their new streaming service AMC +. The Siblings engaged in a critical discovery phase to inform our brand positioning and creative expression. After conducting stakeholder interviews, competitive analysis as well as reviewing audience research, SR developed a visual identity and brand positioning around the concept of quality curation.
With the launch of AMC+, streaming is now the most significant growth area for AMC Networks.
The company ended 2020 with more than 6 million subscribers for its AMC Networks streaming services.
AMC reported 2020 quarter earnings that beat Wall Street forecasts.