ANIMATION + COPYWRITING + DESIGN + EDITING
Audible came to Sibling Rivalry to launch a campaign promoting an iconic performance by Laurence Fishburne of the Autobiography of Malcolm X. To articulate the enduring relevance of Malcolm’s story, SR worked with Audible to craft the line “Malcolm’s Story is Ameria’s Story.” By juxtaposing imagery from the civil rights movement with imagery from the present, the campaign reinforces how the struggle for radical justice is still being confronted today.
As the Black Lives Matters movement brings a reckoning to American racism and social injustice, Malcolm’s voice is more relevant than ever. Our campaign launched across social, digital, and OOH and looks to bring awareness, social engagement, and influence to Malcolm’s words through the lens of today’s struggle.