SIBLING RIVALRY – BET AWARDS BRAND PACKAGE

The BET Awards celebrates mass achievements in black entertainment and honors music, sports, television, and motion pictures. Held at the Microsoft Theater in Los Angeles it draws an A-list crowd of the who’s who in black culture. Sibling Rivalry developed an extensive branding package for this iconic evening. This included both the on-air graphics package and onstage screen backdrops. For the lead-up to the event, S/R designed an outdoor print campaign and then curated online and social content to create a cohesive statement across all media.

 

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