The BET Awards celebrates mass achievements in black entertainment and honors music, sports, television, and motion pictures. Held at the Microsoft Theater in Los Angeles it draws an A-list crowd of the who’s who in black culture. Sibling Rivalry developed an extensive branding package for this iconic evening. This included both the on-air graphics package and onstage screen backdrops. For the lead-up to the event, S/R designed an outdoor print campaign and then curated online and social content to create a cohesive statement across all media.