SIBLING RIVALRY – FOX SPORTS 1 COLLEGE SPORTS

It’s not just about the players. It’s not just about the fans. It’s not just about the legacy or history. It’s about all those things. It’s about EVERYTHING! For the branding of College Football on Fox Sports 1, SIBLING RIVALRY devised a modular graphic framework that enabled the team to present the game from every angle. By using a consistent isometric visual language, the network is able to successfully combine imagery from a wide range of sources; Game footage, stills, team colors, logos, and iconography all displayed within the framework. These graphic elements tie directly back to our iconic shield of an emblem, the color of which can change to reflect the diverse range of teams in the league.

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