Sibling Rivalry was asked to create a modular toolkit for Fox Sports 1 NBA Package for on-air promotional use across the country for the various Fox Sports regions.
To meet the client’s request to be both fun, dramatic, edgy, and epic we designed a package that was rich in textures that felt painter-like and had a gritty artistic tone. Our framing juxtaposed with the sports footage felt incredibly fresh and elevated NBA’s sports packaging to be more contemporary and modern.
