SIBLING RIVALRY – FOX SPORTS 1 UFC ULTIMATE FIGHTER SHOW LAUNCH

For UFC launch on Fox Sports, Sibling Rivalry decided to strip the fighters out of their environment and place them on a blank set to look at them differently as athletes with an animal instinct, Sibling Rivalry directed the Ultimate Fighters to perform on a turntable displaying their fierce strength and fear, while using strobes, and speed changes to illustrate the madness of the sport and reality show.

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