Change starts with a moment. A moment of creative inspiration, of fearless impulse, or of social responsibility. The moment someone steps on stage in front of an audience for the first time, goes vegetarian, adopts a pet, or launches a new business. As a brand, Fusion embodies the moment of impact, the spark that ignites positive change in one’s life and in the world at large.
Fusion is a young and quickly evolving brand. Recent shifts in programming including partnerships with Gizmodo Media Group and The Onion rendered their old brand package obsolete – exciting new things are happening, and Fusion is ready to re-introduce itself to the world.
Sibling Rivalry’s brand package expands on Fusion’s role as a facilitator of connections, positioning the network as a catalyst for positive change. The SR team conducted a thorough brand audit, identifying key strengths in Fusion’s content offerings and key weaknesses in the previous brand package – as well as goals for our rebrand moving forward. The logo was updated to communicate this idea of a moment of impact – the spark.