PUTTING A SPOTLIGHT ON BALLROOM
With HBO Max and Scout Productions, Sibling Rivalry created a full brand and marketing experience for HBO Max’s first unscripted show, Legendary.
Legendary is a fierce, impassioned competition show that celebrates the power and legacy of ballroom and voguing culture. The competition is centered around eight distinct “houses” as they vie for “legendary” status through ballroom performances and over-the-top fashion.
MOTION + EMOTION
The Siblings job was to tell the emotional story of these incredible performers and dynamic subculture, through expressive choreography, brilliant color, unique typography, and honest interviews – all within a variety of mediums and platforms. Across show packaging, toolkits for promos and Instagram stories, as well as upcoming film content.
The show open takes us on a journey through the performer’s movements, costumes, color, and collaborative choreography. These immersive and visceral visuals set the tone for the dramatic and passionate show that follows. James Blake wrote the original score, inspired by our visuals, creating a true bond between edit, audio, dance, and creative.