Lifetime fanatics should NOT be ashamed, they should embrace their love for the network, own it, and enjoy it. Using the actual movie titles as our jumping-off point, Sibling Rivalry employs the visual language of iconic movie posters, treating the end pages with custom typographic layouts which give the promos a trailer-esque feel. The end result is an ownable, cohesive look that is both sophisticated and tongue-in-cheek.
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