SIBLING RIVALRY + MTV (ViacomCBS) VMA’S + TOYOTA

The brief was to take a well-known song of the drive-in performance artist (J Balvin) and have real various local musicians from NYC each cover a bit of the song in the style that came up in that borough. Directed by Sibling Rivalry’s (Sibling Films) Director, Sandra Winther, Sandra’s vision was to blend 16mm film footage, archival, and stock with SR’s main Alexa footage to give a mosaic feel to the film, on that further helped by a mix of overlaid typography, each unique to the style of the borough.

 

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