SIBLING RIVALRY + NFL ‘GAME PASS’

To create a brand package for NFL Network’s OTT platform Game Pass, the challenge was to speak to their technical feat of controlling 22 cameras during gameplay while also being absolutely toolkit-able. Our solution was a system that included tiling and repeated footage on various planes and camera angles to embody the application’s impressive access to the field. Bold and graphic typography reinforced the competitive nature of the game and compliment our high-intensity editorial approach.

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