SIBLING RIVALRY + NFL POST SEASON 360 CAMPAIGN

The NFL Network was looking to promote their postseason coverage for Super Bowl LIV in Miami.   Sibling Rivalry worked in partnership with the network to create a 360 campaign that spoke to their key differentiator: unrivaled access and depth of coverage. Designed to build anticipation and excitement, our campaign rolled out across three phases with a verbal language based on data, analytics, and insight. Oversized numbers, countdown clocks, and field arrows drove attention to our key message. The campaign scaled across digital, social, OOH, and on-air resulting in a cohesive campaign experience.

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