Rebrand: Science is NOT boring – it’s MIND-BLOWING. The programming delivers mystery, fun, excitement. Our dynamic and versatile branding system not only keeps up with the energetic programming but places it center stage.
Logo: The refreshed Science Channel logo is bold, graphic, and creates an optical illusion that hints as science as unexpected and mind-blowing. It’s not only used as the primary expression of the brand, but also as a navigational element throughout the package.
Color Palette & Promo Buckets: SR introduced four buckets into the Promo Package system. Each bucket is genre specific and includes two unique color palettes.
Sibling Rivalry designed a set of science-inspired graphic elements and patterns based on the shape of the new logo. The patterns are used subtly over footage or solid backgrounds as an added layer of texture. They’re used as compositional details creating a rich graphic world where every shape relates back to the form of the logo.