It was important for Sibling Rivalry to create a flexible and strongly branded package that reflected Syfy’s programming and complement their newly launched website. We created an ownable package by leveraging Syfy’s brand color and limiting the overall color palette to black, core purple, lilac, and white. Using the signature brand purple purposefully and predominately throughout the package and brand-space made Syfy instantly recognizable. We elevated the Syfy logo by re-creating it in 3D and finding unique croppings of it to be used as branding devices for promos and show content. The other component of this package was to create Syfy relatable textures that reference their programming and create a flexible package that works for all genres of Syfy’s show content.

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