Sibling Rivalry’s concept was to create a branding device that feels completely integrated into TNT programming. A highly visual system that enhances the live-action, with the look of the package purposely derived from the content itself. So how do you get closer to the stories and the characters? Taking a cue from the shape of the logo, SR developed a circular lens device to highlight and magnify key moments, character details, and graphic messaging. Not only does this allow the viewer to focus on the characters, the device itself hings at the very process of storytelling.
The TNT Lens System
The strength of the system is that the content is always being enhanced. The look is a premium, cinematic, and sophisticated. The lens becomes synonymous with the TNT brand, permeating from on-air to social, print, and outdoor.
Featured in PromaxBDA Brief’s /BrandRebrand.