Being huge college hoops fans, we were honored when FOX approached us to create a series of promos that highlight college basketball players in our own backyard, the Big East Conference. Alongside our good friend FOX Creative Director Evan Mathis, we co-directed the rising talent from each of the men’s Big East basketball teams at Madison Square Garden.

The Souls of College Hoops promote the unique talents of each key player by equating them to extraordinary feats in nature, science, and technology. The end results are spellbinding player profiles that cut along graphic facets to feature the incredible well of talent in the Big East Conference. It has been amazing to watch this season unfold and see these players exhibit their phenomenal abilities.

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